Group Members: Alyssa Crump, Amy Galles, Jason Jackson, Brittain Maas
Company: Fitness Creation

Our company is a non-profit organization that specializes in affordable physical fitness training and nutritional care for people of 50 years and older. The organization will be comprised of physical fitness and nutritional specialists who will work with clients, bringing them in-home fitness services. Having the company be an in-home service provider will make these services more easily accessible for those who may not have the ability to go to a fitness center and seek this type of help and information. It will also keep the costs down for the company, as there would be no overhead for a rental location. We provide these services because the availability of physical training and nutritional information to the older population is low, and because this generation is less likely to be able to seek out or afford these services.
There will be a yearly fee to the customers, but because the company is a non-profit organization most of the funding will come from received grants and fund raising opportunities. The company will need medical, fitness/exercise, and office equipment; all of which will be rented at the company’s expense. Member’s of the staff will take on multiple tasks and responsibilities required in running the company, not only providing the fitness and nutritional services, but also doing the recording-keeping and other office duties, so no extras fees will be spent on additional office staff. No fees will be spent on paid advertising either. Most advertising will be done by community referrals, or “word of mouth”, and through retirement homes.